White Water Add for Western Canoeing & Kayaking

February 24, 2008 at 5:45 am (Adds)

This is part of a series of adds that I have done for Western Canoeing & Kayaking. For the whitewater kayak series I grunged up the photo a bit and added a frame made in Illustrator. This moves away from the typically formal design schemes that we use in our advertizing for sea kayaks and canoes, as the target market for whitewater paddlers is generally a bit younger and more edgy.

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